The Future of Martech: How AI is Reshaping Marketing in 2025

The marketing landscape is changing faster than ever, and AI is leading the charge. In this episode, we break down Martech in 2025, a report that explores how Generative AI, APIs, AI agents, and composable martech stacks are transforming the industry. From the hype cycle of AI to the rise of custom-built marketing software, we dive into how businesses must adapt their data strategies, experimentation methods, and technology adoption to stay ahead.