The secret ingredient of fast-casual franchising success, with Imran Sayeed of German Doner Kebab

When it comes to international fast-casual franchises, few have the diversity of German Doner Kebab. As the name would imply, the brand originated in Berlin in 1989, but it is now headquartered in Glasgow, Scotland. As well as a considerable U.K. footprint, GDK is also present in North America and has plans to launch in Saudi Arabia this year.  

At the heart of this international growth, you’ll find impressive figures that any fast-casual frontrunner would be envious of. An 81 per cent rise in total sales during the pandemic is certainly a headline to shout about, and GDK is using this momentum to continue its international dominance; with plans to open further American, Canadian, and European sites in the months ahead.  

To learn more about the brand’s growth and strategy, as well as its positioning against the current challenges being faced by the industry, we caught up with Imran Sayeed, CEO of German Doner Kebab. Imran has been immersed in franchise development for over two decades, making him the perfect source of industry knowledge. 

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This episode of the Global Franchise Podcast is brought to you by Neighborly, the leader in home services franchising. Neighborly is the world's largest home services franchisor with 29 brands and nearly 5,000 franchises collectively serving more than 10 million customers in nine countries; with opportunities focused on repairing, maintaining, and enhancing homes and businesses.

Visit https://franchise.neighborlybrands.com to learn more about the group’s franchise opportunities.