Defining Sprint, Release and Launch

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow

 

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt

 

They discuss:

• Sprints and how the market cares about usefulness and impact—not methodology
• Who is driving the release planning discussions
• How to collaborate for a launch
• Why requirements should start with data and market research
• The helpful role of a retrospective

Additional Resources

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