029: From Connection to Conversion: Building Better Agent Relationships

2025-05-28

In this insightful episode of Tutoring the World, we’re joined by two powerhouse professionals in the international education space—Susan Fang, founder of UK Guardianship, and Sarah Kershaw, director of The September Consultancy. We dive into the critical role of building strong, trust-based relationships with education agents, and how those connections can lead to better student outcomes and business growth. From communication pitfalls to aligning expectations, Susan and Sarah share their first-hand exp...

In this insightful episode of Tutoring the World, we’re joined by two powerhouse professionals in the international education space—Susan Fang, founder of UK Guardianship, and Sarah Kershaw, director of The September Consultancy.

We dive into the critical role of building strong, trust-based relationships with education agents, and how those connections can lead to better student outcomes and business growth. From communication pitfalls to aligning expectations, Susan and Sarah share their first-hand experience of what makes agent relationships work—and where things can go wrong.

Expect practical tips on:

Establishing and maintaining meaningful agent partnerships
Navigating cultural expectations and communication styles
Turning initial conversations into long-term collaboration
What agents really look for in a tutor or consultancy service

Whether you’re new to the international education space or ready to grow your agency network, this episode will help you strengthen your approach to agent engagement—from first contact to successful conversion.

🎧 Listen in and learn how to foster agent relationships that are built to last.

To find out more about Susan visit: https://www.linkedin.com/in/susanfang-ukeducationchina/?originalSubdomain=uk

To find out more about Sarah Kershaw visit: https://www.linkedin.com/in/sarahkershawmarketing/

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