The Mortgage Tech Trap: Why Your CRM Won’t Save You | with Guest Liz Short

“Tech isn’t your problem. It’s how you’re using it.”

On this week’s The CEO1440 Show, I sat down with Liz Short of Short Solutions to talk about why so many mortgage businesses struggle with tech implementation, scaling, and efficiency.

Biggest problems?
No clear vision—You’re chasing tech instead of building a system.
No adoption strategy—The best CRM in the world won’t fix bad processes.
No execution plan—Buying tech ≠ growth.

The solution? Get your poop in a group (as Liz and I both like to say).

If you’re a mortgage broker, IMB, or leader, this episode is a must-listen before you sign up for another shiny tool.

Connect with Liz Short on LinkedIn: https://www.linkedin.com/in/thelizshort/

#MortgageTech #CEO1440Show #ScaleYourBusiness #LoanOfficerGrowth