For some reason we have an absolute fascination with the box office performance of movies. We shouldn't. I mean, if you think about it, how does the financial success or failure of a film have any influence at all on our enjoyment of that film? Unless you are an investor, it makes absolutely no difference. But for some reason, we cannot escape the almighty box office. We are obsessed. If it were just a matter of cheering for our favorite movies, actors, directors, or franchises that would be one thing, but we have...
For some reason we have an absolute fascination with the box office performance of movies. We shouldn't. I mean, if you think about it, how does the financial success or failure of a film have any influence at all on our enjoyment of that film? Unless you are an investor, it makes absolutely no difference. But for some reason, we cannot escape the almighty box office.
We are obsessed. If it were just a matter of cheering for our favorite movies, actors, directors, or franchises that would be one thing, but we have found a way to make it ugly. Instead of it being an "oh, cool, that thing I like did well and for some reason that makes me happy," has been replaced with a giddy joy at the failure of something that we have decided that we must hate.
Sometimes, those lesser emotions get the better of us and we jump the gun a little, declaring a movie a financial, and therefore, somehow, an artistic failure, before the jury is even in.
This week we take a look at some of those little movies that could. Films that were banished to the flop pile before we could see that they actually made money.
Speaking of, the Summer Movie League is back. Just go to www.summermovieleague.com, create a studio and join the Film Thugs 2014 league. The winner wins stuff.
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