How to build a personal brand on LinkedIn to get more job opportunities

EPISODE SUMMARY

 

In this episode of Chan With A Plan, host Max Chan speaks with Joel Hansen, an entrepreneur who has grown his personal brand on LinkedIn over the past few years, generating over 30,000 followers and has collaborated with top brands such as the LA Clippers, Translink, Best Buy, Vancouver Canucks, Prezi and Adobe to develop initiatives that drive brand awareness and media attention. In this episode, Joel shares his LinkedIn journey, his learning experiences, the opportunities he has gotten along the way and provides advice on building the foundation and staying focused to ensure long term success on the LinkedIn platform. 

 

QUOTES

 

• “[When it comes to starting on LinkedIn] I think the biggest step is just enjoying and learning from the process and not getting too connected to the outcome and so for me it was just the relationship building that came with the community.” - Joel Hansen [8:19]
• “A theory I have about passion projects or you know, new habits [that end up falling off] is I think it really comes down to the value alignment they have with the project and the accountability structure they have set up to succeed, and I think one of those two things has to fall flat for them to give up.” - Joel Hansen [12:07]
• “By not having a presence online, you're diminishing your chance at being a trustworthy source for the topic that you are passionate about.” - Joel Hansen [21:43]

 

TIMESTAMPS

 

• [0:42] Meet Joel Hansen
• [2:35] Joel’s start on LinkedIn and his journey on how he grew his personal brand on the platform and his learning experiences along the way
• [11:39] The reasons why people that start their personal branding journey on LinkedIn end up dropping off and not sticking with it for the long term 
• [13:29] Why working professionals need to invest in personal branding
• [14:56] Pushing past imposter syndrome to grow your own personal brand online
• [16:03] How a mid-career working professional can set their foundation up for personal branding success on LinkedIn
• [17:39] Opportunities that Joel has generated from building a personal brand on LinkedIn
• [19:10] The 3 most common questions Joel’s been asked when it comes to building your personal brand
• [19:38] Most common questions Max has been asked when it comes to building your personal brand
• [20:10] Discussion on the future and importance of personal branding and its impact on your career
• [21:52] The importance of LinkedIn and the role it plays in the evaluation of a candidate by the recruiter 
• [24:02] How to navigate the perception of building your personal brand on LinkedIn as a current employee of a company where people may assume you are active on the platform because you are looking for another job 
• [25:29] Common mistakes people make when building their personal brand 
• [26:21] Being consistent and staying focused and what Joel does to stay on track
• [30:22] How to keep going even when you don’t see the results and progress you want right away
• [31:46] Contacting Joel
• [33:19] Outro

 

RESOURCES & RELEVANT LINKS

 

• Joel Hansen on LinkedIn
• Joel Hansen on Twitter
• Personal Brand Brief
• Leverage LinkedIn Course by Joel Hansen
• Max Chan on LinkedIn
• Chan With A Plan