Why Contractors Must Put Prices Online — The Truth About AI and Sales with Paul Redman from Contractor Commerce

Is online pricing the future for HVAC and home service contractors? 🏠💰 In this episode, we uncover how transparency, eCommerce, and AI are reshaping homeowner expectations and contractor profitability.

Bill Brown sits down with Paul Redman, President of ContractorCommerce.com, to explore how contractors are turning their websites into powerful online stores. Learn how to attract better leads, increase average tickets, and use AI tools to simplify pricing, sales, and customer communication.

What you’ll learn:
• Why showing pricing online builds trust—and drives higher close rates
• How AI search will change how homeowners find and hire contractors
• The evolution of Contractor Commerce and the impact of digital buying journeys
• How transparency helps technicians sell with confidence
• Steps to test online selling with low risk

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Guest: Paul Redman – President, ContractorCommerce.com
Host: Bill Brown – Home Service Hacks Podcast