119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition

2023-04-18

In this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition. Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be ...

In this episode I sit down with Austin Calladine, co-founder and CMO at Saskatchewan based, Cookie manufacturer Sweet Nutrition.

Austin shares his experiences in growing his business, including some specific challenges faced and how the duo overcame them. He also discusses the biggest win his business has achieved so far, as well as the strategies used to build a loyal customer base and retain those customers. Additionally, Austin shares insights on pivoting a business strategy and offers advice to other CPG business owners in the natural wellness space who may be facing similar challenges.

Use the promo code "podcast" to get 20% off their products when shopping on their website.

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Sweet Nutrition was co-founded by Austin Calladine and Casey Parker in 2018 and is located in Saskatchewan, Canada. Their mission is to provide a healthier version of all the sweets, treats, and snacks that people love and crave on a daily basis without any negative effects on their body or conscience. Through their innovative approach, Sweet Nutrition has gained a loyal customer base and is making waves in the natural wellness space. Customers can find Sweet Nutrition's full range of products on their website at sweetnutrition.ca, as well as in many retail partners across Canada, including health food stores, fitness centers, and grocery stores.

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Find Sweet Nutrition here: