206 - Breadcrumbs with Leigh and Tegan Crymble

Today on the podcast Tony and Tahli sit down with Leigh and Tegan Crymble, the sisters behind South African based Behavioural Linguistics company, Breadcrumbs.

The duo lead communications transformation by combining sociolinguistics, behavioural science and data insights to help drive personal and persuasive communication and build content that nudges action.

Leigh and Tegan discuss their origins and what drew them into the business of behavioural linguistics before delving into a discussion on the impact social media has on the way we think and subsequently behave.

Leigh and Tegan also share four key takeaways which we can all apply to our communications tactics in business and in life. The co-founders share some finance industry-specific tips and tricks before wrapping up with their predictions for the 2024 Word of the Year after Authentic being labelled the 2023 Word of the Year.