Objection Handling Insights from Pandemic Selling - Outside Sales Talk with David Priemer

After a career as a research scientist, David found himself in the sales world. He is now the founder and chief sales scientist at Cerebral Selling and is passionate about teaching the science of modern selling. David is also the author of the bestselling book Sell the Way You Buy: A Modern Approach to Sales That Actually Works.

 

In this episode, David talks about handling objections and the new lessons we can learn from the pandemic. 

 

Here are some of the topics covered in this episode:

• How to use the “Feel, felt, found” framework to add credibility during your sales calls
• How values have changed over the pandemic
• How to get to the root cause of an objection by asking clarification questions
• How to differentiate the objections that need to be addressed from the ones we don’t need to respond to, and the process behind finding them

More From the Guest

Linkedin: https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca 

 

Website - https://cerebralselling.com/

 

Buy David’s book -

https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203/ 

 

Listen to more episodes of the Outside Sales Talk here!

https://www.badgermapping.com/podcast  

 

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