Book Creation and Launching Case Study, with Ying Han Cheng

Welcome back to our Case Study Series. In this episode, I am talking with Ying Han Cheng. She talks about her Book Launch Process. This is a follow-up on her Case Study we did a few months ago before she's written a book. We wanted to see how the book did! It is a bestseller, by the way...  ;)

Episode highlights

• Book launch process
• Book creation process
  • Hero’s journey
  • Emotional journey
  • Polarizing your audience to create dedicated fans
• Scared to commit to Deadline, relationship
  • Focus
  • Fears will come up and that is ok
• Shift in her Relationship with her fears
  • More aware of them
  • Take them less seriously
  • More comfortable being big in the world and shining her light
  • They no long cause writer's block in her
  • Those fears
    • Fear no one will read it, no one will buy it
    • Fear only my friends will buy it but it won’t take off
    • So much work to do for the launch, what if I can’t keep up with the work?
    • When people volunteer to help instead of me being happy I am afraid that I will fail them not finish the book
    • I aim small instead of big, which becomes a self-fulfilling prophecy
    • Fear of being big and shining my light
    • I am afraid to revealing my true self and my inner life – fear people won’t like the real me, make fun of me, will judge me as weird
• Perfectionism
  • Too perfect inhibits creating
  • My deadline is stronger than my perfectionism
  • Your spiritual growth by actually releasing is as important as the product you create
  • Like birthing a baby - a book has its own life
  • Regrets case aging
• My identity as myself vs best-selling author vs old identity
  • From the social chameleon to one voice and identity between my social and work circles
• Emptiness after launch
  • Felt lost and behind her new identity’s potential for new creation
  • Then more ideas and creativity
• How the Intuition tools helped her during the process
  • WWIT
  • TLC
  • When we have fast momentum and overwhelm TLC vs putting on the brake
  • 2-chairs with audience avatars

Tools used from the book

• WWIT
• TLC
• 2-chairs with audience avatars

Bio

• Bestselling author YOLO life and biz style with freedom, fun, and inspired connection
• Lifestyle innovation coach

 

Links

• Her previous case study before she published her book 
• Her book YOLO life and biz style with freedom, fun and inspired connection
• Her gift