Best practice for sports rights holder podcasts

Broadcast Sport reporter Max Miller talks to Sophie Hind, managing director of audio production house, Voiceworks Sport about how to maximise the potential of podcasts for sports rights holders.

Voiceworks Sport works with rights holders, brands, athletes, and more on podcasts, and Hind reveals how podcasts can assist smaller and larger rights holders both with fan engagement and creating a new revenue stream. The benefits of audio for an overall digital strategy are also outlined. 

Listen to find out Hinds recommendations, including authenticity, behind-the-scenes access, and differentiation from other formats, with differing strategies necessary depending on what a rights holder wants to gain from its audio offering. She also reveals real world examples from Voiceworks Sport's work across the sporting landscape.