Mastering Google Local Service Ads (LSAs) for Law Firms, with Thomas Glasgow

Are you a lawyer trying to get better results from Google Local Service Ads (LSAs) for your law firm? In this episode of The Alpha Lawyer Podcast, Jason Marsh sits down with Thomas Glasgow, founder of 1122 Marketing and a leading expert in Google Local Service Ads for law firms. Thomas lays out a clear, step-by-step framework for achieving peak LSA performance, focusing on the two biggest levers most firms overlook: what happens on the call and how you rate the lead afterward.

You’ll learn how to “train” Google’s AI to send more qualified prospects, improve your intake process so Google perceives a great searcher experience, and use the feedback survey to shape future lead quality (without obsessing over credits). Thomas also shares practical advice on responsiveness scores, branded vs. non-branded queries, geo targeting, and when LSAs are not the right channel.

🎧 Listen now and learn:
✔️ Why searcher experience (not budget) is the #1 driver of LSA rank
✔️ The call protocols that “teach” Google which leads you want (and don’t)
✔️ Exactly how to use “Rate this lead” to improve future lead quality
✔️ Intake do’s & don’ts that boost conversions and LSA performance
✔️ How to monitor and fix your responsiveness score (and when to use “all leads” as a temporary lever)
✔️ Smart takes on branded LSA traffic—when it helps and how to measure it
✔️ Realistic timing, budgets, and what “going all in” on LSAs actually looks like



🔗 Follow and Connect with Thomas Glasgow
🌐 Website: https://www.1122marketing.com/
📅 Book a meeting: Free live audit screenshare with actionable insights
📖 ABA Article: https://www.americanbar.org/groups/law_practice/resources/law-practice-today/2025/august-2025/train-google-las-ai-more-leads/
💼 LinkedIn: https://www.linkedin.com/in/thomas-glasgow-14163942/

🔗 Follow and Connect with Host, Jason Marsh
🌍 Website: https://www.alphalawyer.io/
💼 LinkedIn: https://www.linkedin.com/in/marshjason/
📺 YouTube: https://www.youtube.com/@GoAlphaLawyer
🔗 Linktree: https://linktr.ee/alphalawyer