Research Reflections - Did Katy Perry really need to go to space?

2025-04-29

Welcome to Digestible Academia, a BlueSky Thinking podcast where we break down complex academic research into something more digestible. Join us as we explore the fascinating intersection of business, sustainability, and consumer behaviour. In this episode, we'll examine the environmental impact of space tourism through the lens of Katy Perry's controversial 11-minute Blue Origin flight, uncover how powerful CEOs with the right incentives could lead global emissions reductions, and investigate why consumers are...

Welcome to Digestible Academia, a BlueSky Thinking podcast where we break down complex academic research into something more digestible.

Join us as we explore the fascinating intersection of business, sustainability, and consumer behaviour. In this episode, we'll examine the environmental impact of space tourism through the lens of Katy Perry's controversial 11-minute Blue Origin flight, uncover how powerful CEOs with the right incentives could lead global emissions reductions, and investigate why consumers are surprisingly forgiving of flawed eco-friendly products.

We'll also delve into Gen Z's growing influence on corporate sustainability practices and how business schools are shaping the future of sustainable business through groundbreaking research and frameworks that separate genuine impact from misleading ESG claims.

Here are the articles we discussed in this episode:

https://bluesky-thinking.com/why-jeff-bezos-should-never-have-sent-katy-perry-to-space-according-to-research/

https://bluesky-thinking.com/does-corporate-sustainability-need-a-gen-z-glow-up/

https://bluesky-thinking.com/consumers-are-more-forgiving-if-faulty-products-are-

green/

https://bluesky-thinking.com/5-key-ways-business-school-research-is-pushing-the-sustainability-agenda-research-round-up/

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