Episode 5: Personal data usage and loyalty programmes

Global and local consumers take data usage legislation very seriously. South African consumers are becoming more and more savvy about how they wish their data to be used, if at all. We asked the question: “how do you feel about loyalty companies using your personal and transactional data?”

In this episode, Amanda Cromhout talks about data usage and what consumers think of companies using the data gained through the loyalty programme that they belong to.

To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here.

Happy listening!