Building LinksDAO Episode 1: Seth McWhorter
The Links Golf Club Podcast

Building LinksDAO Episode 1: Seth McWhorter

2025-05-13
In this special episode of the Links Golf Club Podcast, we’re joined by Seth McWhorter—one of the most iconic logo designers in golf. From Pinehurst to The Tree Farm to Sweetens Cove, Seth’s work has quietly defined a new era of golf branding. We talk about what makes a great golf logo, why clubs get it wrong, and how design can shape the identity of a place. We also go behind the scenes on two logos he designed for us: Spey Bay and Fishbird. If you care about design, identity, and the future of golf—this one’s for you. ...
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