003 - How Do We Segment Our Emails?

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response. Read the full transcript at http://nonprofitdonor.com/episode3

Are you a nonprofit fundraiser who has questions about growing your donor base? Want to know the secrets of social media? Want to discover how to grow your email marketing? Ask me a question at http://nonprofitanswers.org.