The State of Chiropractic with Dr. Jay Greenstein

Introduction:

• Host: Bharon Hoag, aka "Birdman"
• Guest: Dr. Jay Greenstein

About Dr. Jay Greenstein:

Dr. Jay is the founder and CEO of Kaizenovate, a technology company that built EMBODI, the first of its kind, Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income. The mission of the company is to be the worldwide digital health leader for chiropractic. The rare combination of data science and behavior change science allows Kaizenovate to continuously improve patient outcomes over time - saving costs and saving lives.

Dr. Jay Greenstein is also the founder and CEO of the Kaizo Health Companies. The KH companies are comprised of:

• Kaizo health is a multilocation chiropractic and rehabilitation practice.
• KaizoX is a sports performance and personal training company.
• And Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions. 

Dr. Jay is a Chairman of the ChiroTech Consortium for the Future of Chiropractic Strategic Plan and is the past Chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is a past Chairman for the Clinical Compass,

Dr. Greenstein is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology.

Episode Highlights:

1. Introduction to Dr. Jay Greenstein:

   • Overview of Dr. Greenstein's extensive experience in the chiropractic field, including advocacy and insurance committee work.
   • His initial involvement stemming from frustrations with insurance practices.

2. Advocacy and Volunteer Work:

   • Dr. Greenstein shares his journey of getting involved with the Maryland Chiropractic Association and the Clinical Compass.
   • The profound impact and fulfillment that come from advocacy work in the chiropractic community.

3. Thinking Big and Beyond Chiropractic:

   • The importance of surrounding oneself with successful, big-minded individuals outside of the profession.
   • Breaking away from the defensive, small-minded mindset prevalent in chiropractic.

4. Data and Technology in Chiropractic:

   • Introduction to the Cairo Tech Consortium (CTC) and its mission to make chiropractic information-enabled.
   • Reimbursement dashboards for state associations and their role in identifying trends and advocating for fair payment practices.

5. The Data Lake Initiative:

   • Collaboration between CTC and the research work group to create a comprehensive data aggregation system, DASH (Data Aggregation System for Health).
   • The potential impact of leveraging de-identified data from multiple sources to drive research, policy changes, and improved patient outcomes.

6. Remote Therapeutic Monitoring and Patient Engagement:

   • Development of the In-Body app to enhance patient adherence through gamification and digital engagement.
   • Opportunities for chiropractors to utilize remote therapeutic monitoring for improved care and additional revenue streams.

7. The Importance of Strategic Collaboration:

   • The shift towards strategic alliances in chiropractic to address root issues and create sustainable change.
   • Encouragement for chiropractors to get involved in initiatives like the strategic plan and local associations.

Closing Thoughts:

• Dr. Greenstein emphasizes the need for the chiropractic community to embrace data and technology for exponential growth.
• The potential for chiropractic to become a leading choice in healthcare through innovative strategies and collaborative efforts.
• A heartfelt thank you to Dr. Greenstein for his contributions to the profession and continued collaboration in pushing the boundaries of what chiropractic can achieve.

Fun Fact:

• Stay tuned to the end of the episode for the story behind Bharon's nickname, "Birdman," and the shared history with Dr. Greenstein.

Call to Action:

• Visit onechiropractic.org to learn more about their innovative solutions for chiropractors.
• Engage with your local state associations and chiropractic initiatives to be part of the positive change in the profession.
• Subscribe to the State of Chiropractic podcast for more insightful conversations and updates on the latest in chiropractic.

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Thank you for listening! Be sure to join us next week for another empowering episode of the State of Chiropractic.