Episode 123 - Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs

On our recent CMO Series Webinar Will Eke was delighted to be joined by Michael Rynowecer, President of BTI Consulting Group to delve into their insights on CMO mobility and the opportunities for law firms and marketers in today’s climate. 

A summary of the session, along with the video recording, is available here.

During the Webinar, Michael and Will explored: 

• The background to BTI’s research on CMOs
• The ‘stand out’ findings AND the current state of play for CMOs in the legal industry
• The most surprising insights
• The key differences between US and UK markets
• The reaction from CMOs who have seen the research
• The impact for CMOs, from their careers to their day-to-day
• What law firms should be doing differently to retain their talent
• The main opportunities for CMOs in today's market