Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing

Mat Baxter, Global Chief Strategy and Creative Officer at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with the new business along with the increasing role of data in influencing media decisions and how media agencies and creative agencies are coming back together with media leading the process and why.

https://www.trinityp3.com/2016/09/expanding-role-media-agency-marketing/