On today’s episode of the Craft Industry Alliance podcast I'm talking with Deborah Balmuth, the publisher at Storey. We recorded this podcast at Craftcation 2015 in Ventura, California. In this conversation we talk about what makes a great how-to book and how Storey selects authors, including what Deborah is looking for in a book proposal. We also talk about how craft publishing can create something that sets it apart from all of the free content available online now and we discuss the future of publishing, including an in-depth discussion on ebooks and digital marketing. And, of course, I ask Deborah to recommend great stuff she's enjoying right now.
Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.
To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.
Episode #185: Anne Butera
Episode #184: Polly Leonard of Selvedge Magazine
Episode #183: Kathy Elkins of WEBS
Episode #182: Alexis Bailey
Episode #181: Anne Oliver of Lolli and Grace
Episode #180: Louis Boria
Episode #179: Twinkie Chan
Episode #178: Kathy Cano-Murillo of The Crafty Chica
Episode #177: Clara Nartey
Episode #176: Courtney Cerruti
Episode #175: Gaye Glasspie
Episode #174: Emily Reinhardt of The Object Enthusiast
Episode #173: Ellie Lum of Klum House
Episode #172: Stitch People
Episode #171: Amy Oxford
Episode #170: Allison Hoffman
Episode #169: Amy Smart
Episode #168: Toni Lipsey
Episode #167: Heather Ross
Episode #166: David and Holly Lesue of Stately Type and Maker Valley
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