From the Archives: IPCPR 2017 - Charles Awad, Davidoff (Audio)

In this interview from our archives, we interview Charles Awad, who at the time was the Vice President of Marketing and Product Development. This interview took place at the 2017 IPCPR Trade Show.

During the 2010s, Davidoff was in a period of growth an innovation like we had no other company was - and Charles was at the center of this strategy. We take a look this strategy and how it led to one of the most exciting periods in Davidoff history.

Note: This an audio only interview, we recommend increasing the volume for this interview.