Distribution Strategy’s Critical Role in Customer Experience

"Distribution strategy is where you make it easy. You can build the greatest product in the world, but if people can’t find it and don’t know how to buy it, then it doesn’t matter what you built.” - Rich Nutinsky

 

Distribution strategy is often under-appreciated in product management, but it plays a critical role in the product's success and overall customer experience. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Rich Nutinsky about distribution strategy. They discuss:

• Examples when distribution strategy was an innovative disrupter in the market
• Distribution strategy for software companies
• The relationship between customer experience and distribution strategy

Learn more about distribution strategy in the Focus course at Pragmatic institute.Focus also shows you how to find opportunities in your market’s problems, score them objectively and identify where your company’s strengths intersect with market values. Enroll today