Interview with Kickstarter Head of Games: Asher McClennahan

Ever wondered what it takes to launch a successful game on Kickstarter? In Episode 235 of Crowdfunding Nerds, Andrew and Sean sit down with Asher McClennahan, Kickstarter's head of games, to unravel the secrets behind a winning crowdfunding campaign. What are the "hygiene factors" you must nail on your campaign page? How can you leverage Kickstarter’s organic traffic to skyrocket your project’s visibility? Asher shares his journey from tech to gaming, underscoring the power of community and shared knowledge. We dive deep into mastering the art of clear communication, avoiding the pitfalls of too many stretch goals, and the crucial role of pre-launch marketing. Plus, get a grip on tracking campaign performance and understanding Kickstarter's algorithm. Whether you're a seasoned creator or a newbie, this episode is a treasure trove of insights. Tune in and supercharge your crowdfunding game!

 

Links to check out!
Kickstarter Connects: The Secrets to Funding Your Game Campaign - https://www.youtube.com/watch?v=C5fmC5zJAR0

Interview with Kickstarter’s New Head of Games - https://stonemaiergames.com/interview-with-kickstarters-new-head-of-games/

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/

Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds


Thank you to our sponsors!

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BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!


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