HBN 008 - State of Digital Marketing, YouTube Live, All Video & Entrepreneurship

Episode 008 is a solo gig and one that I'm actually quite excited about. It's all about marketing, YouTube live, and entrepreneurship. 

 

PODCAST EPISODE HIGHLIGHTS

These are some of the major takeaways that you should take note of from this episode:

• Audit your brand on monthly basis to identify voids and untapped potential.
• Use the right tools to help you stay ahead of competition. Be conservative though so you don't overspend.
• Always define the meaning of a conversion for every type of digital campaign (i.e. SEO, PPC, Content, Social Media, etc.).
• Engagement and Conversions are realistically 2 of the most important metrics you should pay attention to in any digital campaign.
• YouTube Live now available for all users. Official rollout in May 2017. Checkout my first YouTube Live Session at http://www.youtube.com/ivantemelkov under the 'Live Sessions' playlist.
• 74% of all web traffic in 2017 is attributed to video. Video marketing should be a top marketing strategy for your business. (There is more video content uploading on the internet within a single month than what TV generated in 3 decades)
• Be transparent with your customers and show added value upfront. Don't mislead them in a way that it misconstrues the entire proposition.
• Entrepreneurship is a difficult path to walk but definitely not one that can be walked. Consider these 4 things - Business Plan, Venture Capital, Consistency, Spontaneity.

THE BIZ GRIND YOUTUBE SHOW

The Biz Grind YouTube Show is a daily vlog where I talk about whatever but mostly a snapshot of my day-to-day shenanigans and a strong emphasis on entrepreneurship, business, or marketing. It is also a way for me to emphasize upon personal branding, building character, personality, and interest with other like-minded individuals.

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LINKS

• 5 Essentials for Strategic Human Marketing - http://bit.ly/humanbusiness
• State of Digital - https://blog.hubspot.com/marketing/2017-state-of-digital-marketing#sm.00001k0betotuweo9xvv3noaplsd0
• Video Marketing of 2017 - https://blog.hubspot.com/marketing/2017-year-of-video-marketing#sm.00001k0betotuweo9xvv3noaplsd0
• FREE Marketing & Business Analysis - https://www.razorsharpdigital.com
• Entrepreneurship: 1 Year All In, Wins & Challenges, & Glamour - https://medium.com/@ivan_temelkov/entrepreneurship-1-year-all-in-wins-challenges-glamour-492685e0e5d1