Ep.05: Visibility V’s Discoverability Marketing: Why It Matters For HSP’s

2024-05-20

In this episode of Diary of a Quiet Marketer, I compare 'visibility' with 'discoverability' and explain why the latter is a much better marketing strategy for highly sensitive people. Discoverability turns conventional marketing and cold outreach strategies on their head. Instead of trying to capture people's attention by showing up on social media news feeds, you mindfully craft searchable content that your ideal clients actually go looking for. As a result, people actively pursue you! I also...

In this episode of Diary of a Quiet Marketer, I compare 'visibility' with 'discoverability' and explain why the latter is a much better marketing strategy for highly sensitive people.

Discoverability turns conventional marketing and cold outreach strategies on their head. Instead of trying to capture people's attention by showing up on social media news feeds, you mindfully craft searchable content that your ideal clients actually go looking for. As a result, people actively pursue you!

I also introduce the concept of "suggestibility," a powerful added bonus of discoverability, whereby platforms suggest your content to potential clients — brining more people to you at zero cost.

This episode wraps up with an invitation to join my Discoverability by Design program, designed for being found outside of social media so you can make a stable income without needing to be consistently visible online.

Discoverability By Design is open for enrolment now: https://www.danigardner.com/discoverability-by-design

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