Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today’s Weekly Buzz.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Raises Prices on Low-Cost Goods Following Tariffs
https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/

Amazon Accelerate speaker lineup announced and early bird pricing ends soon
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5

New Fee Explainer tool breaks down charges to your selling account
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS

In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:51 - PPC Targeting Hack
• 05:11 - Price War Twist?
• 07:06 - Accelerate Savings Alert
• 08:20 - Amazon Fee Explainer
• 09:26 - Share of Voice
• 12:15 - Influencer Finder