PCA 2021: Oveja Negra Brands (Audio)

From the 2021 PCA Trade Show, we talk to James Brown at Oveja Negra Brands

At the Premium Cigar Association (PCA) Trade Show, Oveja Negra Brands returned with the same booth as it had for the 2019 IPCPR Trade Show. This was especially pleasing because I loved how this booth highlighted the unique nature of each of the four brands – and still puts them under one umbrella. The world has changed quite a bit since 2019, but Oveja Negra Brands still keeps to its “less is more” small batch philosophy, and it paid off dividends. Between Cigar Coop and El Oso Fumar, Oveja Negra Brands has collected quite a number of awards. Meanwhile, there was no shortage of new things to look forward to in 2021.

References

• PCA 2021 Report: Oveja Negra Brands