EP 9: Marketing Magic with Mike Potts: How to Use Technology to Grow Your Business

Are you looking for innovative ideas to market your business using technology? In this special episode, Louie Sharp, an international speaker, best-selling author, and accelerated business growth consultant, interviews Mike Potts, a successful entrepreneur. Mike transformed his career from cruise ship pianist to co-founder of a nationwide company, growing from two performers to a robust network of 720 employees. From humble beginnings, the Felix And Fingers company has grown into the highest-reviewed dueling piano entertainment in the world.

In this episode, Mike details how you can implement AI tools like ChatGPT and DeepSeek for business strategy, marketing campaigns, and metrics analysis. He also describes how AI can serve as a strategic thought partner for your business. Discover why it’s important to know the exact cost to acquire a client. Plus, Mike shares how he continues to grow his business using various employee benefits such as profit sharing, 401K, health insurance, and company trips.

Two books discussed in this episode: 

🌟 Multipliers: How the Best Leaders Make Everyone Smarter Book by Greg McKeown and Liz Wiseman

🌟 The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Book by Michael E. Gerber

Louie’s Leadership & Love Nugs (podcast time stamps)

• Use AI tools like ChatGPT and DeepSeek for business strategy, marketing campaigns, and metrics analysis (17:44)
• Employ AI as a strategic thought partner (18:15)
• Maintain regular quarterly sales meetings with team reviews and include guest speakers (33:54)
• Build company culture through profit sharing, benefits, and team events (34:34)
• Know exact client acquisition costs and maintain clear metrics to optimize marketing expenses; being 5-10% better than competition can lead to winning the majority of leads (41:22)

#LeadershipandLove #marketingstrategy #targetedmarketing #marketing #technology #ChatGPT #DeepSeek #Felix&Fingers #Organizationalculture #Thegiftedleader #LouieSharp #Podcast