Episode 104: Generational Marketing

2021-04-10

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Featuring Vice President of Global Brand Strategy & Marketing at Universal Studio Group; Kelly Harrington. (2:24) We have conversation about marketing to different generation. Kelly gives us a breakdown of Baby Boomers, Generation X, Millennials and Generation Z. Kelly also explains what makes NBCUniversal's content appealing to multiple audiences. (21:12) We have a discussion about changing plans. We discuss how change is god and could bring about even better things. (29:45) D...

Featuring Vice President of Global Brand Strategy & Marketing at Universal Studio Group; Kelly Harrington.

(2:24) We have conversation about marketing to different generation. Kelly gives us a breakdown of Baby Boomers, Generation X, Millennials and Generation Z. Kelly also explains what makes NBCUniversal's content appealing to multiple audiences. (21:12) We have a discussion about changing plans. We discuss how change is god and could bring about even better things.

(29:45) During the interview, Kelly shares her transition from photography to entertainment. Kelly explains the difference between Hollywood and London's when it comes to entertainment. Kelly offers her thoughts on the current media landscape and it's portrayal of society. Lastly, Kelly shares her travel journey during her period of transition.

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