Enhancing Sales Enablement: Tailored Onboarding, Training, and Effective Metrics | Ben Purton

In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, welcomes Ben Purton, Senior Director of International Enablement and Global Onboarding at RingCentral. Ben, an expert in sales enablement with a decade of experience, explains the critical aspects of modern sales enablement. He discusses the importance of role-specific onboarding and the necessity of maintaining live training sessions alongside on-demand content.

Ben also explores how RingCentral leverages AI tools to enhance their training programs and streamline sales processes. He emphasizes the need for strong collaboration with sales operations and leadership to ensure effective pipeline management and successful enablement initiatives. Additionally, Ben shares valuable tips on utilizing professional networks, such as the Revenue Enablement Society, to support and enhance enablement efforts.

Tune in to gain actionable insights and strategies from a seasoned enablement leader on how to measure success and make your sales enablement efforts impactful and aligned with business goals.