Pain Points of Running a Plumbing & Heating Business | EP1 Video 2 Sales & Marketing

In this video, Mick Norris discusses essential sales and marketing strategies for small businesses, highlighting the importance of investing in marketing, leveraging social media, and maintaining a professional image. Key points include allocating funds for advertising to drive growth, using platforms like Facebook to boost brand visibility, and constantly testing different strategies to find what works. Emphasising a polished appearance fosters customer trust, while actively managing online reviews enhances reputation. Staying aware of competitors and consistently marketing, even during busy periods, ensures sustained growth and ongoing customer engagement.