#222: App marketing success in the privacy-centric era with Nicoline  Strøm-Jensen, Head of Program Management at Adjust
Business of Apps Podcast

#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust

2024-12-09
Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you’ve been part of the app industry for all these years, you saw the sea of change in app marketing.We all remember the exponential growth of both stores, and the moment when they hit the ceiling. We witnessed the rise of freemium and subscription models, the introduction of app store optimization, and the burst on the scene of Pokémon Go, for Christ’s sake. And then all of a sudden, it turned out that for all these years the indu...
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