The Culture Builders - The Warmth of a Cold Culture

Want to be part of a really strong, positive and supportive culture? It’s going to cost you – the price of a swim in freezing cold water… But it’s worth it, as that action buys you entry into a rapidly growing network of people, mainly women, who are part of the Bluetits Chill Swimmers club.

Sounds extreme, but for the 80,000+ people in the network, it’s a way to build courage and overcome their fears & self-assumptions. Founded by Sian Richardson, the Bluetits encourages people to safely swim in open water in the UK – all year round. It’s freezing cold, it’s scary and asks people to uncover their bodies with a mix of people. But it’s also a celebratory, supportive culture within which people bring their true, vulnerable selves to the swims.

The ethos, as Sian explains to Jane Sparrow, is to simply say well done to those that turn up. Even if they never get wet (remaining dry tits) they are part of the club, and valued for their contribution. It’s a powerful, shared experience – the magical moments of post-swim celebration and connection, powered by adrenalin, help to connect and fuel people’s sense of inclusion.

It doesn’t take much imagination to think how the principles that Sian shares could easily be extended to a professional world.