Building Topic Clusters for SEO Success with Antonis Dimitriou, SEO Lead at Minuttia

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.

Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting.

We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape.

Here are some of the topics we cover in the podcast:

• The power of a metric-based approach
• Leveraging data to drive SEO strategies
• Targeting a specific audience
• Focusing on user-generated content
• Internal linking
• Adapting SEO strategies internationally
• The significance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Demonstrating legitimacy to Google
• The importance of diversifying content across channels
• Tailoring strategies to each client's specific goals and metrics

Antonis has been with Minuttia for two years, first as an SEO Strategist and then as the SEO Lead. With a particular focus on multichannel SEO, E-E-A-T, and B2B content strategies, Antonis increased organic traffic by 1000% year on year with pure content for a Greek brand, handled a digital PR campaign and built high authority backlinks without a single cent spent, and successfully conducted a content audit for an enterprise blog with over 1000 articles.

Spoiler Alert❗

Here’s Antonis’ take on what SEO really comes down to:

♨️ "At the end of the day, it's all about satisfying intent and offering information that competitors don't.”

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