Building a Better BD Strategy: Recruitment Sales Lessons with Ben Browning, Founder of Resonant

Welcome to the latest episode of the Recruitment Leadership Podcast, hosted by Alison Humphries.

 

In this episode, Alison is joined by Ben Browning, Founder of Resonant and host of the Recruiting Better Podcast, to tackle one of the biggest (and most neglected) challenges in recruitment: business development.

 

With insights drawn from Resonant’s recent State of BD report - covering over 500 firms - Ben shares why so many recruitment businesses still treat BD as a reactive, last-minute scramble… and what high-performing agencies are doing differently.

 

Together, they unpack:

 

💡Why 76% of recruiters lack a consistent BD strategy

💡What’s driving underperformance - and what to fix first

💡 How to position your service around real business problems, not just open vacancies

💡 The 5 pillars of account development - and how to use them to boost revenue and retention

💡 Why systems and strategy matter more than charisma when it comes to sales

 

You’ll also hear practical ideas for improving sales culture, creating accountability, and building a repeatable process that doesn’t rely on one “superstar biller” to hit the target.

 

🎁 Ben is offering listeners a free Blueprint Call - a no-pressure opportunity to review your current BD strategy and spot opportunities for improvement. Details on how to claim it are in the episode.

 

If you're a recruitment leader looking to build a more confident, consistent and commercial approach to sales - this is essential listening.

Connect with Ben Browning on LinkedIn.

Book your Blueprint Call.

Want to discuss this topic further with Alison?

💬 Email her at alison@recruitmentleadership.co.uk.