Tired of Customer Returns? How to Save the Sale In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Tired of Customer Returns? How to Save the Sale In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Well, it's the last Saturday of the year. How exciting is this? Well, you better be prepared for returns cause they're going to happen and this is your last Saturday of the year to get ahead of those. So today what I want you to be thinking about is how do I return every return into a sale? That's right. How do I boomerang it back from I want my money back to getting them to buy something? And it starts at the register, right? When someone comes up and they say, I want to return this, you say- you know we have a sale on right now. Everything is 20% off. 

If that's what you're doing and your money actually goes farther, why don't I just leave this here? And you could take a look around. At least you're taking a step forward. But the worst thing you can do is let your employees just go like here's your money back and try to get out of the store as quick as possible. And of course, there's going to be some people won't have a receipt and you'll have to offer a gift card. But your goal is to turn every shopper from, I want to return this to, I'll take this and this and turn it into a sale. That's how you end up making your numbers.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!