Brokers, Spreadsheets, and Other Things That Haven’t Changed Since 1997

2025-05-19

This episode dives into the all-too-familiar boardroom ritual: reviewing the company's health plan with furrowed brows, followed by the annual shrug and “let’s just raise the deductible again.” Butch Zemar calls out this Groundhog Day behavior with a fresh prescription—less déjà vu, more innovation. Drawing inspiration from Big Hero 6 (because who says insurance can’t be animated?), he challenges businesses to think differently. Brokers still clinging to 1990s playbooks? CFOs allergic to change?

This episode dives into the all-too-familiar boardroom ritual: reviewing the company's health plan with furrowed brows, followed by the annual shrug and “let’s just raise the deductible again.” Butch Zemar calls out this Groundhog Day behavior with a fresh prescription—less déjà vu, more innovation. Drawing inspiration from Big Hero 6 (because who says insurance can’t be animated?), he challenges businesses to think differently.

Brokers still clinging to 1990s playbooks?

CFOs allergic to change?

It's time for a reality check and possibly a cartoon intervention.

Butch Zemar walks us through a case study that would make even the most cynical auditor perk up: a company shaved nearly $300K off their health costs over six years by doing the unthinkable—collaborating with their accountant. Even when claims spiked 52%, their strategy cut it back to 22%. The message is clear: switching carriers isn’t a strategy, and hope isn’t a cost containment tool. Tune in to learn why your accountant might be the real superhero you’ve been ignoring—cape not included.

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