Shaping the future of Meetings in Africa: A conversation with Jeffers Miruka, President of African Society of Association Executives

Today’s episode takes a deep dive into the Associations' Business as part of the MICE ecosystem. My guest, Jeffers Miruka the Founding President of the African Society of Association Executives (AfSAE)highlights the crucial role of the Association sub-sector in the development of MICE in Africa. Jeffers says associations provide significant value to members including skills enhancements and networking opportunities among others. He rounds up the chat on the upcoming 2024 Africa Associations Summit to be held in Dar es Salaam, Tanzania from 29th – 30th October. 

Mr. Jeffers Miruka is the founding president of the African Society of Association Executives (AfSAE). He is also the Managing Director of the African Associations Management Company (AFAMCO) and the Secretary General of the Association for Kenya Business Events (AKBE). With a career dedicated to advancing Association Management as a profession in Africa, Jeffers is a respected global leader and mentor in the field.