E071 “Whether or not they take away the ‘likes’ is really irrelevant.”

2019-12-30

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Influencer marketing maven Neal Schaffer is back for a second-half conversation with host DP Knudten about his soon to be released book The Business of Influence (that he teased starting two years ago), why he’s going with a big publisher instead to doing it himself, and why every marketer should be adding a ‘influencer-specific’ line item to their marketing budgets from now on. This episode features heartfelt shout outs to Publishizer (check out Neal’s book entry here: https://...

Influencer marketing maven Neal Schaffer is back for a second-half conversation with host DP Knudten about his soon to be released book The Business of Influence (that he teased starting two years ago), why he’s going with a big publisher instead to doing it himself, and why every marketer should be adding a ‘influencer-specific’ line item to their marketing budgets from now on.

This episode features heartfelt shout outs to Publishizer (check out Neal’s book entry here: https://publishizer.com/the-business-of-influence/), the amazing Jason Isbell and Martin Guitars, and yet another to ‘the Other Schaffer who spells it Schaefer’ Mark Schaefer.

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The NONFICTION BRAND podcast is hosted by DP Knudten and a variety of special guests. While focused on the art and craft of personal branding, each episode ranges widely based on whatever happened to be on the minds of DP and his guest(s).

Each episode is sponsored by NonFiction Brandversity™, a completely FREE Facebook Group. Just visit www.facebook.com/groups/nonfictionbrandversity or search 'NonFiction Brandversity', ask to join, and you're in.

You can reach DP Knudten at:

Email: dp@dpknudten.com

Website: dpknudten.com

Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten

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