The Art and Science of the Buyer First Approach - Carole Mahoney

2024-12-26

What does it take to sell successfully by putting the buyer first? In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections. In this episode, Carole discusses: Key...

What does it take to sell successfully by putting the buyer first?

In this episode of Tech Marketing Trends, Carole Mahoney, a renowned sales mentor and author, dives into her "buyer first" methodology, emphasizing the importance of focusing on the buyer's needs rather than the seller's. She shares how understanding buyer psychology, including the role of dopamine when people talk about themselves, can help build trust and foster meaningful connections.

In this episode, Carole discusses:

Key insights from her research and book.
The importance of asking the right questions to uncover buyer needs and aligning sales strategies with the buyer’s journey.
Practical tips for preparing effectively and succeeding in sales conversations.

Carole also shares details about her upcoming book on hiring and scaling effective sales teams. If you're looking for actionable advice to transform your sales approach and build trust with buyers, don't miss this episode!

Connect with Carole on LinkedIn: https://www.linkedin.com/in/carolemahoney

Visit Carole's website: https://www.carolemahoney.com/

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