Selling the Transformation, Not Just the Features

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into the art of coaching. She discusses why relying on your coaching program's features won't guarantee its success. We explore the importance of selling the transformation and the emotional journey your clients desire. 

Discover how to build a strong personal brand that sets you apart in the coaching industry and why consistency in your presence and engagement is key to creating a loyal following. Learn how to connect with your audience on a deeper level, tapping into their emotions and effectively marketing your coaching business.

In this episode, you will learn:

• Why is it crucial to sell the feeling and transformation rather than just focusing on program features?
• How can you build a personal brand that stands out in the coaching industry?
• What role does consistency play in establishing trust and attracting loyal clients to your coaching business?

Enjoyed the podcast? Show the love by leaving a review. 

Are you ready to scale your coaching business sustainably and confidently? 

Let's Connect

Join the Bootcamp | Join the Community | Instagram | LinkedIn