Why Price Tagging Every Item Matters In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

All you want to worry about when it comes to tagging and pricing shelves and products is, does the customer know how much this costs? Nothing drives me crazier than going into a brick and mortar store and I have to ask somebody the price, just shoot me. I am not buying from you, I will go from anyone else. Oh, well it's hard for us to price it. Get a price gun, and price it, or do a shelf talker. I walk in there, I just want to know what's the average price of something. I want to have a sense, I don't want to feel stupid. Oh, that's a million dollars. What an idiot you are, right? That's what the fear is, so the more you can get rid of that fear, I know how much this is, or you even say it's got a range. Even that would be better, but I don't think you have to go overboard and have a shelf talker and a price on it.

If you love what you heard on Retail Today, connect with Bob, by visiting RetailDoc.com, or send a message to Bob@RetailDoc.com. Thanks for listening.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!