“Since the present civilization is not very congenial to the living entities, Krishna consciousness is recommended. Through Krishna consciousness, society will develop the mode of goodness. When the mode of goodness is developed, people will see things as they are. In the mode of ignorance, people are just like animals and cannot see things clearly. In the mode of ignorance, for example, they do not see that by killing one animal they are taking a chance of being killed by the same animal in the next life.” (Shrila Prabhupada, Bhagavad-gita, 14.17 Purport)