How Do I Set Better Goals as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you set a goal for your crew when you go in today? If so, you're on the track to making more sales. If not, well, you're probably squandering something because goals give us something to look forward to.

For example, if I was to say, “Hey, we're going to go on a cruise to Greece. We’re leaving at 10:55 on the U.S.S. (I don't know, some name of a ship) and we're going to go around from here to London. We're going to debark. We're going to spend a night by Big Ben. We're going to…” and I go through all these details. You'd be like, “Oh, I'm looking forward to it.” Now, what if I just said, “Hey, we're going to go on a cruise. We're gonna have a lot of fun. It's going to leave some time in a couple of weeks. We'll be gone, I don't know, a few days and we're going to have a lot of fun.”

Which would you rather go on where you want to go on? The one that has the detail and the detail is what comes from setting a goal. This is what's going to happen when we get there. So, your goal today is to set a sales goal. It could be a sales goal for your individual employees, could be for a certain time, or it could be for the whole day. When you set that goal and they achieve it, you've excited their minds into thinking, “What if we could do this?” And when that happens, you can grow your sales, set a goal, and make more sales.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!