Why LinkedIn should be seen as a sales tool for Professional Services

If you are a Lawyer or Accountant or are in BD & Marketing within the professional services sector, then this is for you. I share my views & experience on why LinkedIn, and social media as a channel, MUST be a part of your BD & Marketing efforts for 2019 and beyond. Those of you who embrace this medium, affect the behaviour / mindset change to make this business as usual, will reap the rewards.