When Broadway shut down on March 12, 2020, Margaret Skoglund was on the cusp of realizing her dream—of becoming a Broadway general manager. She’d already handled big shows from Mamma Mia! to The Lion King. “There are 41 disparate theaters on Broadway,” she tells CoveyClub founder, Lesley Jane Seymour. “There is no NFL, no MLB organization to mobilize all of us. There is a trade organization but no headquarters….I thought, 'we’re not going to figure out how to get back into the theater any time soon'. People thought July…I decided it would be a year.” So Skoglund and a co-founder got busy, setting up a company called Virtual Broadway (www.virtualbway.com)which “connects dancers, actors, music directors to corporate America.” She started by knocking on the doors of her college alumnae and asking: “Do you need a Hamilton actor to come teach motivational tips?” Turns out they did. A multinational financial firm celebrated their sales team with 45 minutes of specially designed online content. A group of attorneys were led in a stress-relieving wellness activity from actors in the Lion King. “The most fun is putting artists together who get to work at a moment that is devastating,” says Skoglund.
#100: Celebrating 100 episodes and reinventions
#99: Bonnie Chan Woo (A more purposeful way of shopping)
#98: Cherie Buziak (Reinventing for motherhood)
#97: Diane Bruno (From speech writing to funeral directing)
#96: Shai Littlejohn (From lawyer, to musician, and back)
#95: Marla Ginsburg (Reinventing after losing everything)
#94: Ariane Daguin (Reinventing because your brother got the family biz)
#93: Tanya Ezekiel (From Wall Street to Uber coach)
#92: Suzanne Steinbaum (Rethinking the way doctors deliver medical care)
#91: Julie Foucht (My history was just programming)
#90: Meg Jordan (Everything is a learning opportunity)
#89: Dr. Cecilia Dintino and Hannah Murray Starobin (How to reinvent during a pandemic)
#88: Amy Giddon (Helping others connect and belong)
#87: Terri Bryant (When a disability forces you to reinvent)
#86: Deborah Jackson (In this new world, where are the opportunities?)
#85: Barbara Paldus (Reinventing from science to beauty)
#84: Joan Lunden (How to pivot into your next life)
#83: Dana Rubin (Turning intellectual curiosity and research into $$)
#82: Suzanne Frank (3 simple steps to reinventing your health)
#81: Chip Conley (Reinvent yourself by mak[ing] age your ally)
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