6. How does public media connect with its audience?

How does public media ensure it's connected with its audience, being trusted, providing value, and remaining relevant? This episode looks at how Swedish Radio is using technology to advance these goals. Presented: Harry Lock. Interviewees: Cilla Benkö (Swedish Radio), Chloe Howcroft (PMA), and Jenny Johnsson Roos (Swedish Radio). Music: Tom Brazier, Lucas Thompson & Rachel Still.