PCA 2021: JRE Tobacco Co.

From the 2021 PCA Trade Show, we talk to Justo Eiroa of JRE Tobacco Company.

For the past few IPCPR/PCA Trade Shows, if you walked to one of the ends you would run into the JRE Tobacco Company booth.  There has been a myth that the ends of the Trade Show floor is not the best location for a booth, but don't tell that to JRE Tobacco Company. Each year the booth is bustling with activity and 2021 was no surprise.

Despite the pandemic, 2020 was a big year for JRE Tobacco. The company launched two major blends off its Aladino line. The first was the Aladino Cameroon featuring a Cameroon seed wrapper grown at the JRE Tobacco Farm in the Jamastran Valley. The company also launched a Habano blend under the Aladino line known as the Aladino Vintage Selection. Both cigars were big hits for JRE Tobacco Company. Since the 2020 PCA Trade Show was cancelled due to the COVID-19 pandemic, the 2021 PCA Trade Show gave JRE Tobacco the opportunity to have a Trade Show launch for Aladino Cameroon and Aladino Vintage Reserve. At this show, JRE Tobacco decided to showcase several line extensions to both blends.

References

• PCA 2021: JRE Tobacco Company